My role: design, preparing design for print.
Increase 100% pure brand preference in a category that is under pressure by creating a positive sentiment.
We created a brand campaign in its purest form. No stereotypical and set-up advertising campaign by ad agencies and marketers, but a campaign 100% created by real people. We briefed 16 families to develop our campaign. The result was authentic and pure content in which juice plays a relevant and natural role, documented by the families themselves.
60% increase in 100% pure brand attitude | 21% increase in brand consideration | 400% increase in social engagement on Facebook | 13% decrease in negative sentiment in online conversations.