The challenge was to increase 100% pure brand preference in a category that is under pressure by creating a positive sentiment
So we created a brand campaign in its purest form. No stereotypical and set-up advertising campaign by ad agencies and marketers, but a campaign 100% created by real people. We briefed 16 families to develop our campaign. The result was authentic and pure content in which juice plays a relevant and natural role, documented by the families themselves.
Role: Art direction, Design