Like many other retailers, Bakker Bart had to adjust their sales strategy due to Covid. They had to shift their focus from breakfast and lunch at the stores to takeaway and groceries to bring back home.
We came up with a nice goodie that makes staying at home even more pleasant. "De Sokbroden". Custom made and branded baguette socks.
They were produced quickly in two runs, and sold like hot cakes.
Client: Bakker Bart
Agency: Han Snel
Role: Concept, Art Direction