Marloes Pijfers

MY ROLE

Concept development & design

CHALLENGE

Introduce the new product of Duo Penotti Cookies & Milk and its iconic stripes to a younger target audience.

SOLUTION

In order to communicate with a young target audience we have to be present at the place where their conversations are happening: Snapchat. We introduced the campaign ‘Snap je boterham’ where kids could take a picture of their sandwich and draw the iconic Duo Penotti stripes. Easy does it. And every creation won a new jar of Cookies & Milk.

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