Marloes Pijfers

Concept development & Campaign design

The challenge was to introduce the new product of Duo Penotti Cookies & Milk and its iconic stripes to a younger target audience.

In order to communicate with a young target audience we have to be present at the place where their conversations are happening: Snapchat. We introduced the campaign ‘Snap your sandwich’ where kids could take a picture of their sandwich and draw the iconic Duo Penotti stripes. Easy does it. And every creation won a new jar of Cookies & Milk.