How to introduce the new Cookies & Milk product and it's iconic stripes to a younger target audience?
In order to communicate with a young target audience we have to be present at the place where their conversations are happening: Snapchat. We introduced the campaign ‘Snap your sandwich’ where kids could take a picture of their sandwich and draw the iconic Duo Penotti stripes. Easy does it. And every creation won a new jar of Cookies & Milk.
Client: Duo Penotti
Role: Concept, Art direction