Marloes Pijfers Freelance art director & creative
  • Every year for Mother’s Day, the best art pieces are created. In this kids version of the ‘Aandacht Maakt Alles Mooier’ commercial (the original IKEA commercials), we follow one kid in their creation process for the ultimate Mother’s Day homemade gift. With the video, we create a twinkle in the eye contrast between the seriousness of the commercial and the adorable (casted) kid. Loveable content that fits the mothers in our target audience. So fitting, IKEA put the video on TV for the Mother’s day weekend.

    Role: Concept, Art direction

  • A Giphy campaign to raise awareness for the possibility to get your holiday gifts at IKEA. This one is nominated for Best Campaign at The Best Social Awards 2018.

    Role: Concept, Art direction

  • How to explain to IKEA fans that good old PLUNDRA is getting a facelift?

  • The IKEA restaurant in Amersfoort reopened, and who better to invite as honored guests?

    Role: Concept

  • WhatsApp Image 2016-08-06 at 12.33.23

    Outdoor "billboat" at the pride.
    My role: Concept, Design.

From 2013 until 2018 I was one of the main designers and concepters for IKEA Netherlands on social media. I was involved in almost every campaign that happend on all of their social channels: Facebook, Instagram, Twitter, Pinterest, Linkedin, Google+ (remember that plantform?) and Snapchat. 

Besides the day to day social content, there were many digital activations and productions. In 2018 IKEA was nominated in the categories Best Campaign and Best brand and in 2019 for Best Campaign at The Best Social awards.

Client: IKEA
MEC / Wavemaker
Design, Art Direction, Concepting