During the Christmas holidays, IKEA wanted to engage its fans more with their new gift shop. We turned the most iconic gifts into GIFS! So people could send these little digital presents to each other through social media. Which is a 100x better than those socks you were not waiting for. Right? And at the time of writing the gifs were viewed more than 367 million times. That’s a lot of gifts.
Role: Concept, Art Direction
Production: Towel Media