This official Limited edition IKEA merchandise is created to celebrate their 75th birthday. The collection exists of 6 t-shirts and sweaters that are based on iconic IKEA items or truths:
- Ice cream
- Turning tools, 75 shaped
- BILLY is my homeboy
- Ik wil niet worden opgehaald uit SMÅLAND (I don't want to be picked up from SMÅLAND)
- I went to IKEA and all I got was this T-shirt (and a long list of other super handy items I wasn't really planning on buying)
The 6 t-shirts and sweaters sold out in one day.
My role Concept, copy, design, art-direction