Marloes Pijfers Art director & creative

This official Limited edition IKEA merchandise is created to celebrate their 75th birthday. The collection exists of 6 t-shirts and sweaters that are based on iconic IKEA items or truths:

  • Ice cream
  • Hotdog
  • The iconic turning tools, 75 shaped
  • BILLY is my homeboy
  • Ik wil niet worden opgehaald uit SMÅLAND (I don't want to be picked up from SMÅLAND)
  • I went to IKEA and all I got was this T-shirt (and a long list of other super handy items I wasn't really planning on buying)

 All of the T-shirts and sweaters sold out in one day, and the campaign was nominated for Best Campaign at the Best Social Awards 2019. 

Client: IKEA
Agency:
Wavemaker
Role:
Concept, Copy, Design, Art Direction
Photography:
 Kevin Rijnders - Kind of a good nature

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